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More Than Meets the Eye: The True Role of an Interior Designer

Writer's picture: Dimora DesignsDimora Designs


When you think of an interior designer, what comes to mind? For many, it’s the image of someone picking out paint colors, fabric swatches, and decorative accessories. While creating beautiful spaces is certainly a part of what I do, my role goes far deeper than aesthetics. As an interior designer, I act as the bridge between homeowners and contractors, bringing not only a keen eye for design but also the project management skills and technical knowledge necessary to ensure a smooth renovation process. Let me take you behind the scenes to show how I make this happen.


Bridging the Gap Between Homeowners and Contractors

One of my primary roles is to serve as the main point of contact between homeowners and contractors. Renovations and new builds often involve a steep learning curve for homeowners, and it can be overwhelming to navigate industry jargon, building codes, and construction timelines. That’s where I come in.

I act as a translator of sorts, breaking down technical building requirements into clear, actionable steps for my clients. At the same time, I communicate homeowners’ needs and preferences to the contractor in a way that aligns with construction feasibility. This dual role ensures that everyone stays on the same page, reducing the risk of miscommunication that can lead to costly delays or mistakes.


Function Over Flash

Every product selection I make is carefully chosen not just for its visual appeal but for its functionality. It’s my job to understand my clients' lifestyles, habits, and specific needs. For example:

  • Active families may need durable, low-maintenance surfaces that can withstand spills and scratches.

  • Empty nesters might prioritize features that enhance accessibility and comfort as they age.

  • Pet owners often require flooring options that are scratch-resistant and easy to clean.

By taking the time to learn how my clients live, I can recommend materials, fixtures, and finishes that not only look great but also perform well in the long term. My goal is to create spaces that work as hard as my clients do.


Keeping the Project on Track

A significant part of my job involves project management. Renovations and new builds require coordinating multiple moving parts—from ordering materials and scheduling deliveries to ensuring contractors stay on timeline. I work closely with builders to monitor progress and address issues as they arise. Whether it’s making adjustments to meet unforeseen challenges or ensuring that the custom cabinetry arrives on schedule, I’m there to keep things running smoothly.

This proactive approach saves my clients time, money, and stress. By managing the details and keeping the project organized, I help prevent delays and keep everyone focused on the ultimate goal: completing the project on time and within budget.


Making the Process Easier

Renovating a home can be a stressful experience, but it doesn’t have to be. My role is to simplify the process for my clients, guiding them through every decision and serving as their advocate. I provide expertise, organization, and peace of mind, ensuring that the final result is a home that reflects their personality, meets their needs, and exceeds their expectations.

So, the next time you think of an interior designer, think beyond the pretty pillows and perfectly staged photos. We’re problem solvers, communicators, and project managers who bring order to the chaos of construction and turn your vision into reality. If you’re considering a renovation or new build, know that I’m here to make the journey as seamless and enjoyable as possible.


Let’s create something amazing—together.

Michelle - President & Designer at Dimora Designs


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